by Natalie Tate | Jul 7, 2020 | Marketing
Have you seen those billboards that say “Does outdoor advertising work? Just did!” I could say the same thing to you right now. Say hello to content marketing. Content marketing is a method of moving prospects through your marketing funnel by providing relevant...
by Natalie Tate | Jul 6, 2020 | Marketing, Sales
You’re looking at your books and thinking that you need to do a little business development, add some additional clients to your roster. But, for many of us, trying to sell a product or sell ourselves sounds daunting, horrifying, tedious – any combination of words...
by Natalie Tate | Jul 4, 2020 | Marketing
1. Posting Photos A picture is worth a thousand words, or so they say. Using pictures with concise, information-rich captions can substitute for writing a lengthy post, but still keep people scrolling and engaged on your page. If you work in a visually driven...
by Maggie McMahon | Apr 30, 2020 | Brand, Marketing
You’re ready to start a new business, right? You have a great idea and the only thing standing in your way of a successful launch is getting your website built. Sorry, friend. Building a website before you are ready can actually cause you a lot of headaches…and be...
by Natalie Tate | Apr 30, 2020 | Marketing, Sales
“Oh, I love that shirt; where’d you get it?” “Tell me all about your vacation – how was it?” “That must have been the best massage. You look so relaxed!” If you’ve had a conversation like this, you’ve just been testimonial-ed. A friend or acquaintance asked you for...
by Maggie McMahon | Apr 28, 2020 | Marketing
So you’ve been churning out content like a machine. Your content is really good. You know what you’re talking about. You have honed your message and know exactly what you need to tell your readers. But…your readership isn’t growing, your pipeline is sluggish, your...
