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How To Write A Good Blog Post: The Fundamental Components
Many businesses have blogs, but most struggle with creating quality content that engages readers. That's because writing a good blog post requires more than just slapping together a few sentences.
What Kind of Content Should I Use When? A Guide to Content at Each Marketing Stage
Content marketing costs 62% less than traditional marketing, yet it generates three times the amount of leads.
Why? Probably because people who are consuming your content are truly interested buyers, people who are looking for the right solution, not just people who happened to wander by your website because of a rogue search result.
Outsource Everything: Tips to Make Your Business Stronger by Doing Less On your Own
Outsourcing has so many benefits.
Don’t believe me? Try cutting your own hair. Outsourcing = 1000% better experience.
Whether you’re working full time and juggling responsibilities as a small business owner or running a marketing department within a larger organization, there are plenty of ways you can measurably improve your life by outsourcing.
Using Scenario Planning as a Tool to Manage Uncertainty
If we learned anything during the past 12 months, it’s this – uncertainty can come into play quickly and alarmingly.
I clearly remember a corporate business continuity exercise where we talked about issues that could strike and debilitate our ...
“What Do you Want?” And Other, More Polite Ways of Figuring out What Customers Need to Know
“Know thy customer” is a common refrain for those in the world of marketing. In theory, you must know what your client needs in order to not only secure their loyalty, but to also attract other clients like them.
But this begs the question: ...
Want To Be A Thought Leader? Do These Four Things Weekly.
Who’s a thought leader you love?
When you hear that phrase "thought leader," you may think of someone huge, someone who has a top TED talk or who’s led a nation – a Simon Sinek or a Barack Obama.
That’s not always the case, though.
Thought ...
How Do I Make My Website Voice Sound Unique?
We recently spoke with a client who told us that she just didn't like the way her company's site sounded. She felt it was pieced together and just didn't work cohesively – that their team just added some content here and there when they needed ...
9 Tweaks That Can Boost Your Email Open Rates
You’ve got mail.
While this cute catchphrase was endearing for about 20 minutes after the eponymous movie was released, most of us would probably shudder to think what it’d sound like if we got an audible alert every single time an email showed ...