How Do I Make My Website Voice Sound Unique?

How Do I Make My Website Voice Sound Unique?

We recently spoke with a client who told us that she just didn’t like the way her company’s site sounded. She felt it was pieced together and just didn’t work cohesively – that their team just added some content here and there when they needed to,...
9 Tweaks That Can Boost Your Email Open Rates

9 Tweaks That Can Boost Your Email Open Rates

You’ve got mail. While this cute catchphrase was endearing for about 20 minutes after the eponymous movie was released, most of us would probably shudder to think what it’d sound like if we got an audible alert every single time an email showed up in our inboxes. With...
Your Marketing Funnel, and How To Make It Better

Your Marketing Funnel, and How To Make It Better

How would you respond if someone knocked on your door, told you what they sold, and then asked you to buy something from them immediately?   You’ve probably had this happen to you before. In an instant, you have to make a snap decision whether to agree to switch dry...
Your 12-Minute Primer on Marketing Automation

Your 12-Minute Primer on Marketing Automation

When you hear the phrase “marketing automation,” do you think about robots coming in and taking over your job? If you do, you might not be alone. After all, robots are expected to control 20 million jobs by 2030. When it comes to building marketing...
Technology We Love: Marketing Calendar by Coschedule

Technology We Love: Marketing Calendar by Coschedule

We launched Phlox Partners in the spring of 2020. You may have heard that there were some momentous things going on then, namely a pandemic that required social distancing.   How in the world do you launch a business and serve clients well when you’re many miles apart...