by Natalie Tate | Jul 12, 2022 | Marketing
Many businesses have blogs, but most struggle with creating quality content that engages readers. That’s because writing a good blog post requires more than just slapping together a few sentences. It’s one thing to write something interesting or...
by Natalie Tate | May 18, 2021 | Marketing
If you’re here, it’s because you know content marketing is valuable and you’re trying to do it better, or you know you need help and want to figure out how to create a reinforcing content program that attracts and retains clients. That’s what great content does. It...
by Natalie Tate | Apr 29, 2021 | Marketing
“Outsource everything.” That’s the advice I got from one of my favorite business coaches, Kathy Kersten, when I told her I was leaving my corporate job, trying to build a more flexible and sustainable schedule, and eventually starting my own freelance business. ...
by Maggie McMahon | Feb 23, 2021 | Marketing
If we learned anything during the past 12 months, it’s this – uncertainty can come into play quickly and alarmingly. I clearly remember a corporate business continuity exercise where we talked about issues that could strike and debilitate our workforce. The things...
by Natalie Tate | Jan 25, 2021 | Marketing
“Know thy customer” is a common refrain for those in the world of marketing. In theory, you must know what your client needs in order to not only secure their loyalty, but to also attract other clients like them. But this begs the question: How do you get to really...
by Natalie Tate | Jan 15, 2021 | Marketing
Who’s a thought leader you love? When you hear that phrase “thought leader,” you may think of someone huge, someone who has a top TED talk or who’s led a nation – a Simon Sinek or a Barack Obama. That’s not always the case, though. Thought leaders are...
