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Using Scenario Planning as a Tool to Manage Uncertainty
If we learned anything during the past 12 months, it’s this – uncertainty can come into play quickly and alarmingly.
I clearly remember a corporate business continuity exercise where we talked about issues that could strike and debilitate our workforce. The things that were top of mind for me included things like fires, a major change to specific government regulations, a data hack or a CEO/leadership scandal.
Things that I kind of ...
“What Do you Want?” And Other, More Polite Ways of Figuring out What Customers Need to Know
“Know thy customer” is a common refrain for those in the world of marketing. In theory, you must know what your client needs in order to not only secure their loyalty, but to also attract other clients like them.
But this begs the question: How do you get to really “know” your customer? You may have an image in your head of the person you're selling to, but you need to determine whether that lines up with ...
7 Tips For Pivoting During Uncertain Times
What To Do Before Building Your New Website
The Power of Testimonials and How to Use Them To Market Your Business
