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read our team’s insights on marketing, sales, communications, leadership and more.
What Kind of Content Should I Use When? A Guide to Content at Each Marketing Stage
Content marketing costs 62% less than traditional marketing, yet it generates three times the amount of leads.
Why? Probably because people who are consuming your content are truly interested buyers, people who are looking for the right solution, not just people who happened to wander by your website because of a rogue search result.
Outsource Everything: Tips to Make Your Business Stronger by Doing Less On your Own
Outsourcing has so many benefits.
Don’t believe me? Try cutting your own hair. Outsourcing = 1000% better experience.
Whether you’re working full time and juggling responsibilities as a small business owner or running a marketing department within a larger organization, there are plenty of ways you can measurably improve your life by outsourcing.
Your Marketing Funnel, and How To Make It Better
How would you respond if someone knocked on your door, told you what they sold, and then asked you to buy something from them immediately?
You’ve probably had this happen to you before. In an instant, you have to make a snap decision whether ...
Why Taylor Swift Is The Ultimate Marketing Role Model
Social distancing has meant feeling out of the loop for a lot of us, but you’d have to be REALLY out of the loop to not know that Taylor Swift dropped the ultimate quarantine album, folklore.
As a consummate Swiftie, I was a day one ...
Your 12-Minute Primer on Marketing Automation
When you hear the phrase "marketing automation," do you think about robots coming in and taking over your job?
If you do, you might not be alone. After all, robots are expected to control 20 million jobs by 2030.
When it comes to building ...
Technology We Love: Marketing Calendar by Coschedule
We launched Phlox Partners in the spring of 2020. You may have heard that there were some momentous things going on then, namely a pandemic that required social distancing.
How in the world do you launch a business and serve clients well when ...
How Do I Know If I Should Start A New Business?
Starting a new business is a serious undertaking. It’s filled with risk and uncertainty. No one can offer you a magic formula for success. I’m certainly not about to try.
What I can offer are some carefully crafted questions to help you ...
Start-up Advice For New Small Business Owners
Sometimes just getting started is the hardest part. Or is it?
Launching a new business is filled with uncertainty and risk. You don't always know the right questions to ask or if you do have the right questions, you don't always know who can ...