Technology We Love: Marketing Calendar by Coschedule

We launched Phlox Partners in the spring of 2020. You may have heard that there were some momentous things going on then, namely a pandemic that required social distancing.  

How in the world do you launch a business and serve clients well when you’re many miles apart and when you can’t coordinate on a shared network?  

Well, thankfully for us, we had Coschedule.  

Maggie had already been using Coschedule for her business, The Strategy Mentor, and was knowledgeable about its functions. My (Natalie’s) main interaction with Coschedule in the past had been their headline analyzer, which I use all the time as I’m writing content for clients, and which I also highly recommend.  

So, what does Coschedule do and why do we love it?  

Coschedule is a smart tool that saves time, learns our audiences and posts for us at the most opportune times.

 Content marketing means producing a LOT of content (research says most customers want to review 10+ pieces of content before making a purchase decision).That can mean writing/designing many different campaigns and pieces of marketing collateral a month, including:  

• Facebook posts 
• LinkedIn posts 
• Twitter posts 
• Instagram posts 
• Email campaigns 
• Website content/landing pages  
• Ebooks 

Forget about trying to keep all that straight in your mind. It’s impossible, especially once you add in marketing automation programs, etc. That’s where Marketing Calendar by Coschedule comes in.  

As we create content for clients, we build a customized calendar, both for their benefit and for ours.

This calendaring also makes it convenient for us to work remotely; we’ll set up campaigns, fill in copy and graphics, and assign tasks to one another. Working at a distance becomes less of an issue when we can combine all our campaign building steps into one place and build off each other’s progress.   

Coschedule is a smart tool that saves time, learns our audiences and posts for us at the most opportune times.  

Requeue is one of the best features Coschedule offers. Every social message you create isn’t seen by everyone in your audience. It can make sense to reschedule content and test it at different times of the day or on different days of the week  

 However, remembering to do that manually just means another step that’s added to your daily work routines and can easily be pushed to the back burner.  

Requeue doesn’t allow that to happen. When you tag a post for Requeue, Coschedule uses intelligent technology to determine when to re-post it to your account. You’re saving time and you’re hitting your audiences when they’re most likely to interact – what’s not to love?   

 The template function makes building content, especially for event promotions, super-easy. You just break down the details of your event and combine them to create a full campaign quickly.  

 If you save your templates, you can change out dates and details easily, too, so you don’t have to rebuild every time you want to host a webinar or workshop.

And if a date or time, for example, changes, you can change it once in the template, instead of trying to go back through each post and make sure you caught every instance where it’s included. 

Coschedule makes it easy to get client approval.  

The back and forth process of approvals can be time-consuming, especially if you’re asking your clients to review several days/weeks’ worth of content at a time.  

With Coschedule, we build out our calendars for our benefit, but we use them for our clients as well by tagging the client in their content and providing them a read-only view to access their information.  

It’s a win-win-win. It keeps our information organized and lets us better support our clients, and it gives them a global view of the work we’re doing to support their business. As an added bonus, Coschedule offers great analytics for social posts as well, so you can see what’s working, then tweak your efforts where needed.  

Coschedule has been a tremendous tool as we’ve been building our new business. And, they continue to develop and enhance their platform to make it more user-friendly and intuitive. If you’re interested in giving it a spin for yourself, you can use this link to sign up.* Or, give us a shout and we’ll give you a peek at how we’re using the platform and what we like most about it!  

*We’ll get a discount on our services if you choose to sign up, but we are only recommending Coschedule because it’s made a positive impact on our business. Prior to our teaming up, Maggie also used Coschedule for almost five years and has seen excellent results/ROI.