exceptional programs with a need to grow
Regenerate founder Andrew Deutscher knew he had a great product on his hands. He’d seen how his Energy-Inspired Leader training and consulting made a difference for clients like Coca-Cola and Ford Pro Charging. He came to Phlox Partners because he needed support to roll out his consulting services to a wider range of clients and to build deeper relationships with those he was already working with.
our approach
01
thought leadership
Regenerate’s expertise combines performance science, neuroscience and wellbeing. We built a strategy to position the CEO as an expert in the field.
02
content development
Our content focused on providing unique insights and perspectives on wellbeing and creating value for content consumers, then using that content to deepen the relationship.
03
audience cultivation
We worked with Regenerate to grow email lists and social audiences through speaking, workshops, social surveillance, association partnerships and online content development/dissemination.
04
sales enablement
Regenerate offers a mindset-changing program designed to make a difference for corporate leaders. We built the ecosystem to tap into a wider network and to remove the friction in the sales process.
using content to power regenerate's growth
Regenerate sells ideas. When people adopt them, they have the potential to change their lives, making them happier, healthier and higher-performing. We created a wide variety of content to make the Regenerate message accessible.
“Phlox lays out a blueprint for a robust and comprehensive marketing plan and has the tools, personnel, and capabilities to ensure it fits your needs and the current state of your business.”
ANDREW DEUTSCHER – REGENERATE FOUNDER
how our approach boosted regenerate’s visibility and growth
Email Marketing
6.7X email subscriber growth over one year: our approach led to more subscribers for Regenrate, and to a higher level of engagement among subscribers
26% email open rate: email opens across all sends were 24% higher than the industry average
3.1% click-through rate: 55% above the industry average, this click-through rate indicated that Regenerate’s content resonated with his growing audience and continued to advance people through the buying process.
36% acceptance rate for cold social outreach: By segmenting prospects and creating compelling messages, we were able to expand the brand and founder’s social audience reach
19% year-over-year LinkedIn follower growth: points to the success of our content strategy/execution in reaching and engaging Regenerate’s target audiences
5.7X growth in impressions on LI, 5.3X growth in engagements: Content was key to advancing Regenerate’s CEO Andrew Deutscher’s visibility as a LinkedIn thought leader.
Sales
9X increase in marketing qualified leads: Our integrated sales and marketing approach ensured Regenerate was becoming more visible to the right people, the audiences who would be most likely to engage with our content and show interest in Regenerate’s services.
2.4x value of annual sales pipeline: We were able to ensure Regenerate increased their visibility and credibility with their target clients, growing the company’s total pipeline value with their ideal clients.
2x annual revenue year-over-year: As we have supported Regenerate, the company has seen strong, sustained growth in revenue. Each year, the company contnues to grow as they retain loyal clients and add new ones.