Hello there, world!
Phlox Partners is hanging our virtual “We’re Open” sign and ready to start connecting with businesses and bringing their strategy and marketing efforts together and getting them results.
Let’s hit the high notes and answer a few questions you may be wondering about when it comes to Phlox Partners:
What Types of Services Does Phlox Partners Offer?
Phlox Partners offers full-service strategic sales and marketing planning and implementation. That sounds like a mouthful, right?
This company is actually the natural evolution of two businesses coming together – a boutique strategy consulting firm and a marketing and content creation group. Bringing these teams together, Phlox Partners is able to offer a wide array of services, including:
- Marketing and communication strategy
- Content planning
- Content creation
- Sales integration
- Marketing automation
- Marketing campaign development and implementation
- Public relations
- Social media
- Email marketing
Our goal is to be a key trusted partner for your business, to know you so well and build such a strong relationship that you consider us a virtual in-house team and a vital part of your decision-making process.Â
What Makes Phlox Partners Different From Other Agencies?
Phlox Partners is unique because its team members are knowledgeable, experienced marketers, but they’re also more.
They’ve been corporate executives across a variety of disciplines, so they have a deep awareness of the many players and processes involved in decision making.
They’ve been both marketing leaders and marketing implementers. They know how to dig in and do the work, and they know how to look at things big picture with a full understanding of the decision making process.Â
They’ve also been entrepreneurs running their own successful small businesses, so they understand the challenges small businesses face. They can both implement tried-and-tested techniques that have worked for their own businesses, and can recognize when it’s critical to be innovative on behalf of a small business client.Â
With all that experience informing their efforts, Phlox Partners designs strategies that impact all parts of the marketing and sales pipeline. With Phlox, you’re building and implementing strategies that go beyond driving awareness and interest. Phlox creates and manages fully integrated sales and marketing strategies to get better, long-lasting and sustainable results for your business.
Why Does It Make Sense to Combine Strategy and Marketing?
Phlox Partners combines strategy and marketing, because the two are already so intertwined. You can’t really do one without the other (or at least you can’t do them well in a silo), whether you realize it or not.
- Strategy is the driving force behind the way you run your business – from your pricing to the products you offer to the audiences you choose to serve.
- Marketing is the way you present your business to the world. It’s the messaging and the avenues that you use to connect with the clients you want to serve.
Marketing and strategy shouldn’t be two different sets of decision making, because you can’t do one without the other. In order to be efficient and successful in meeting your goals, these two areas should align seamlessly.
There’s no better way to make sure they match up than to have the same team guiding and supporting you throughout the process. Nothing gets lost in translation; there are no knowledge gaps; you just dive in together and make things happen.
What Else Should I Know About Phlox Partners?
Every great business partners should explain how they’re going to make your life easier and better. Here’s how we’re going to do it:
– You have a product or service the world needs to know about. You’ve put time and thought and care, and blood and sweat and tears into creating this offering. If you’re a founder or an entrepreneur, it’s probably consumed your waking hours and filled your dreams for years.
– You know what makes your product special. There’s a reason it needs to be available to your audience. It makes life easier. It provides joy. It reduces waste. It builds confidence. There’s some specific niche that your product fills, and an audience waiting to hear about it.
– We’re going to get to know you. We’re going to understand your product inside and out. We’re going to understand your buyers and what makes them excited. We’re going to learn as much as we can and be as curious as we can, because that’s what allows us to identify the things that make you unique and the things that are sellable.
– Then, we’re going to work together to set goals and make plans. And then, instead of taking our money and thanking you for your business, we’re going to put those plans into action, selling and sharing your product in a way that resonates with the people it’s supposed to resonate with, and that drives action.
We have the knowledge. We have the skills. We have what it takes to put it into practice. It’s not common to find all your strategic, sales and marketing resources under one roof – and that’s what you should know about Phlox Partners – we’ve got it.
And, if you want to know a few practical things as well, our founders are Maggie McMahon and Natalie Tate, business women who love what we do, and who are pretty good at it, too. Learn more about us and our business philosophy on Phlox Partners’ About Us page.
Feel like you know us a little better now? Let’s keep the conversation going. Follow us on social media (LinkedIn and Facebook) and keep reading our blog for sales and marketing guidance.
 PS Just for fun – on the blog, we’ve got another post about how we chose our name and what it means. Take a look!
