Know Where You Stand, So You Can Get to Where You Want to Go
Our audits give you the resources to understand how you appear to your customers and potential customers and whether your messaging is coming across in a way that best positions your brand for success.
Through the marketing audit process, we help clients see their brand from an external perspecitve so you can ensure you are getting the right message to the right people through the right channels.
Our marketing audits are designed to give you a thorough look at your brand while also having a quick turnaround so you can start implementing recommendations as quickly as possible.
Social Media Audit
Social media guidelines change frequently, and each platform has its own best practices. Our social media audits give you a comprehensive look at how your accounts are performing, which audiences you’re reaching, and how your brand equity is being leverages.
What You Get: Comprehensive audit of social media account performance, brand positioning, and engagement. Audience insights. Best practices and recommendation for each platform. Visual and verbal brand identity evaluation and gaps. Add-on options include a strategy roadmap, content planning support, and/or flex hours for content creation.
How Long It Takes: 1-2 weeks
What It Costs: Starting at $1,500. Price dependent on number of platforms to be evaluated.
Email Marketing Audit
Email marketing is the channel with the highest potential for ROI – if you know how to use it correctly. Our email audit looks at the ways you’re engaging, the stories you’re telling, and the opportunities you’re giving your customers and prospects to take action.
What You’ll Get: Analysis of email list segmentation and targeting practices. Technology and data assessment. Subscriber engagement analysis. Assessment of email design, tone and alignment with brand. Evaluation of current email campaigns and gaps in marketing funnel.
How Long It Takes: 2-3 weeks
How Much It Costs: Starting at $2,500, depending on the complexity of your current email processes and strategy.
How are you telling your business’s story? Are you in alignment across all your marketing platforms, and are you effectively positioning your differentiators? Through our brand positioning audit, we will help you evaluate the consistency of your visual and verbal identity across platforms, so you can make your brand story as compelling and consistent as possible.
What You’ll Get: Evaluation of brand visuals and verbal tone/messaging in connection customer wants/needs. SWOT analysis and competitor brand analysis. Recommendations for alignment. Add-ons can include content planning, ideal customer personas, customer perception surveys and more.
What It Costs: Starting at $2,000, depending on number of channels/platforms to be evaluated.
Your website is often the place where customers and potential customers first go to evaluate your brand. You want to make sure it’s optimized to be discoverable online and that it functions well to move people further down the marketing funnel and toward making purchases from your brand.
What You’ll Get: Analysis of brand voice and verbal/visual identity onsite. Evaluation of lead gen and marketing funnel strategies used on site. Technical, SEO and UX overview and basic recommendations. Optional add-ons include website strategy sessions, content plans, SEO plans, and flex hours for content creation and sales optimization.
How Long It Takes: As quickly as 1 week
What It Costs: Starting at $2,000, depending on site size and desired add-ons.
Need More Support?
Once you complete your marketing audit, you’ll be excited and ready to implement the findings. However, if your team is already stretched, you may need help making it happen!
We can implement specific recommendations for you while giving you the flexibility to use us when you need us. You can purchase our time and support in increments of 10, 20, or 30 hours, then use it to ensure your desired updates are implemented.
Learn More and Book A Session with Us
Wondering how an audit might benefit your company, or where to start? We can help you decide which marketing audit is the best way to get started, and outline more ways we can support you in your reaching your marketing, sales, and business goals.