by Maggie McMahon | Feb 23, 2021 | Marketing
If we learned anything during the past 12 months, it’s this – uncertainty can come into play quickly and alarmingly. I clearly remember a corporate business continuity exercise where we talked about issues that could strike and debilitate our workforce. The things...
by Maggie McMahon | Sep 22, 2020 | Marketing
How would you respond if someone knocked on your door, told you what they sold, and then asked you to buy something from them immediately?  You’ve probably had this happen to you before. In an instant, you have to make a snap decision whether to agree to switch dry...
by Maggie McMahon | Aug 20, 2020 | Marketing
When you hear the phrase “marketing automation,” do you think about robots coming in and taking over your job? If you do, you might not be alone. After all, robots are expected to control 20 million jobs by 2030. When it comes to building marketing...
by Maggie McMahon | Jul 10, 2020 | Strategy
Starting a new business is a serious undertaking. It’s filled with risk and uncertainty. No one can offer you a magic formula for success. I’m certainly not about to try. What I can offer are some carefully crafted questions to help you evaluate whether starting your...
by Maggie McMahon | Jul 8, 2020 | Strategy
Sometimes just getting started is the hardest part. Or is it? Launching a new business is filled with uncertainty and risk. You don’t always know the right questions to ask or if you do have the right questions, you don’t always know who can answer them...
